No Waste -- You target your who you want to do business with;
	Longest repeat exposure period of any advertising media.  Most customers and potential customers will use what you give them ... sometimes for a year or more!
	Proven to increase customer traffic. (i.e., refrigerator magnet)
	Accepted as a gift by employees for a job well done, and by customers to say "thank you" or "we want to earn your business";
	Keeps your phone number in front of your customer better than the phone book, and reduces exposure to your competition.